Justis Cousins and his team built a national practice across several industries helping business owners, families, and attorneys build financial independence through meaningful planning.

Helping You Intentionally Plan For Your Future

When you look at the areas of your life where you have the most success, likely you find that intentional steps lead to your success. Unfortunately, many don't approach their personal finances with the same intentionality that they approach their education, careers, and even their vacations. 

That is why we exist. We know that no one successfully retires, builds wealth, or leaves a legacy to their family by accident. So we work with clients to uncover their values, visions, and goals for the future and create personalized financial plans to help them achieve those goals, leveraging the tools and resources Northwestern Mutual provides. 

We look forward to working with you and your family to achieve your unique vision for the future. 


Our Core Values


Honesty - Diligence - Dependability - Care


The Northwestern Mutual Difference

We make plans for people, not just money. So no matter your goals, we have access to top rated products and services to help you meet each one.

  • Best Life Insurance Company ranked by NerdWallet, 2019 to 20201
  • AAA, Aaa, and AA+ the highest financial strength ratings of any life insurer from all four major rating agencies2
  • Top 10 U.S. Independent Investment Broker-Dealers3
1©2017-2020 and TM, NerdWallet, Inc. All Rights Reserved.

2Northwestern Mutual continues to have the highest financial strength ratings awarded to any U.S. life insurer by all four of the major rating agencies: A.M. Best Company, A++ (highest), April 2020; Fitch Ratings, AAA (highest), August 2020; Moody’s Investors Service, Aaa (highest), December 2020; S&P Global Ratings, AA+ (second highest), June 2020. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.

3Measured by 2020 total revenues. Ranking for Northwestern Mutual Investment Services, LLC. Sources: Financial Advisor magazine and Investment News, April 2021.

Justis Cousins

Financial Advisor

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To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck